Every site we design is built from scratch — no templates, no shortcuts. The pieces below are concept designs — examples of how we'd approach different businesses.
We don't build on Squarespace, Wix, or off-the-shelf themes. Every Pale Blue site is designed and hand-built around one specific business — yours. No wrestling a template that was never meant for you, and nothing that ends up looking like a hundred other sites.
Every layout, color, and word is chosen for your brand from a blank canvas — not borrowed from a theme a hundred other businesses already use.
Clean, lightweight code instead of a bloated page-builder. That means faster load times and a site that behaves exactly the way it should.
Because every build starts fresh, your site won't look like your competitor's down the street. It looks like you — and only you.
A good-looking site is the easy part. Here's what actually goes into every build.
Every site starts as a blank canvas and is designed around your brand, your customers, and exactly what you need it to do.
Hand-coded and optimized so pages load fast. Speed keeps visitors from bouncing and helps you rank on Google.
Designed for the phone first — where most of your customers actually are — then scaled up cleanly to desktop.
Proper structure, metadata, and SEO foundations so the right people can actually find you when they search.
Clear calls to action and a layout that guides visitors toward calls, bookings, and quote requests — not dead ends.
You walk away with everything — the code, the content, the domain. No subscriptions holding your site hostage.
Let's talk about what we can build for you.